Rude Rage
         by Mark Emmons
                                                                             
        THE SPEEDING BLUR turned out to be a BMW convertible. How         come I wasn’t surprised?

The driver, cell phone clamped to his ear, was exiting the freeway. From one  of the far left-hand lanes. Without benefit of a turn signal. In an extreme  hurry. Forcing me to punch the brakes to keep my Ford from being transformed  into scrap metal.

Either Mr. Beemer was oblivious to my existence, or he had simply decided  that I would have to make way. He was disappearing from view as I recovered my  wits and growled a seven-letter vulgarity that fast was becoming a staple of my  Bay Area driving vocabulary.

This happened during the summer, maybe a couple of months after we moved  here. By that time, I already had been baptized in the ways of Silicon Valley. I  had witnessed the daily acts of insanity on the highways. Seen a customer berate  a grocery store clerk nearly to the point of tears. Had someone literally run to  get in front of me at the hardware store check-out aisle. (And I was buying a  single bolt. With cash.

But as the BMW vanished on the exit ramp, I reached a conclusion: This was  the most impatient and flat-out inconsiderate place I have ever lived.

Call it my rude awakening.

So, I’m asking: Have I arrived at a time when everybody is having a really  bad year, or did I mistakenly move to Manhattan? Am I wrong in thinking that  those of us who live and/or work in the valley are operating at a constant state  of egocentric high anxiety, where any perceived encroachment on our shrinking  time and space leads to hair-trigger tempers?

Is money the root of our evils?

Because civility, like beauty, is in the eye of the beholder, an introduction  probably is in order.

I didn’t just arrive here from Mayberry. I’m a native New Yorker--upstate, not  the city--and have lived in several metropolitan regions including Phoenix,  Detroit and most recently, the country’s unofficial road rage capital--the Los  Angeles area.

A reasonably thick skin is the result of my previous life: sportswriter. (And  trust me, you’ll never truly understand the depths of incivility until you’ve  been confronted, nose-to-nose, by a 300-pound All-Pro NFL offensive lineman just  after you’ve written about his alleged cocaine problem in that morning’s  newspaper.)

Nevertheless, the thought did occur to me that I was becoming hypersensitive  and for some unexplained reason had suddenly gone all Emily Post. Maybe I hadn’t  yet adjusted to the valley’s frantic, gadget-saturated, 24-7 lifestyle and was  only imagining a strong, healthy nasty streak here.

What did other people think?

“How can you be from New York and think this place is less civil?” asks an  incredulous Tom Shanks, who himself fled New York City and now is a senior  fellow at Santa Clara University’s Markkula Center for Applied Ethics. But then  Shanks cut short his defense of the valley--and his laughing--with another  thought. “I do know people who tell me that they don’t want to raise their kids  here. I’ll say, ‘Do you realize how bad it is in other places?’ And they’ll say,  ‘Yeah, but that doesn’t make it good here.’”

In fact, the consensus in my completely unscientific survey of ethicists,  researchers, cops and other just plain regular folks is that things aren’t good  here when it comes to our behavior.

“Unfortunately I think you’re on to something,” says Sue Fox, a 25-year Los  Gatos resident who is the author of two “Etiquette for Dummies” books. “I  hate to say it, but I think the wealth has created an arrogance and an attitude.  Somebody is always verbally abusing someone else around here.”

Or utilizing hand gestures.

Fox is hardly the first to suggest that New Economy money is the root of  ill-mannered evils and distorted values. This spring, the Wall Street Journal  pointed the finger at the dot-com world--filled with young, brash, rich  entrepreneurs who are unburdened by tradition and consider themselves  invincible--as emblematic of a national incivility that increasingly is being  accepted as normal behavior.

“I wouldn’t rule out the possibility that there is a specific problem in a  place like Silicon Valley because of the pressures and stress in that highly  competitive workplace,” adds P.M. Forni, a Johns Hopkins University professor  who examines civility. “The new stereotype of Silicon Valley is of the  successful technology geek who not only has no manners, but doesn’t care.”

In other words, our Darwinian approach to business has followed us out the  office door, onto the freeways and into the malls, shoving aside that time-worn  cliche image of Northern Californians as laid-back wine-sippers. Throw in the  fact that some of us are resentful of not striking it rich, the average house  goes for more than a cool half-million, reasonable commutes don’t exist, and the  valley’s motto seems to be ‘go, go, go” and it’s no wonder that we’re more  prone to blowing our stacks over the most trivial of transgressions.

But while Chuck Darrah, a San Jose State anthropology professor who studies  high tech culture, says that people often tell him the valley is a cold and  unfriendly place, he contends that the truth is a lot more complicated than just  labeling us as an irritable or boorish community.

“A lot of behaviors that get lumped as uncivil are strikingly similar to the  same qualities that are extolled as virtues here, like impatience and  aggressiveness,” Darrah explains. “There’s a very fine line between the things  we celebrate as giving this place an edge that also make it anything but a warm  and fuzzy place to be.”

Darrah adds another thought.

“There are people who come here with that gold rush mentality,” Darrah  says. “Well, gold rush towns were not nice places.”

Time is of the essence

It’s mid-September and I’m standing in a lengthy line at Home Depot in San  Jose. Next to me, two men are complaining loudly about the stupidity of having  only two check-out counters open and how stores never have enough hired help. As  one finally reaches the register, his mood is growing fouler by the second and  the clerk tries to calm him down. But the second man, standing behind him, cuts  her off.

“Just do your [expletive] so we all can get out of here,”  he barks.

The clerk doesn’t miss a beat. She shouts over her shoulder to another  employee: “Better get some help up here because they’re already yelling at  me.”

It’s 8:10 on a Sunday morning.

Incivility admittedly is a vague subject. But it’s also become a hot-button  issue. National opinion polls suggest a universal sense that modern America is  sliding down a slippery slope toward a cesspool of misbehavior.

In most surveys, Forni says, six out of 10 Americans say other people are  rude, while eight or nine of the same 10 will say the situation has worsened  over the last decade. And why not? We’re constantly subjected to reports about  airplane rage, parents brawling at youth sporting events and arguments over use  of cell phones in public places, not to mention Jerry Springer and Howard Stern.

That doesn’t even include what Forni calls the “micro-cruelties” of  everyday life that people love to share with him. Things like chatterboxes who  talk during movies, seeing others brush their teeth in office drinking fountains  and having their lunch stolen by CO-workers--or worse, discovering that their  pizza slice is minus one bite.

Here in the valley, everyone has a horror story.

Fox once was entering a downtown Saratoga parking lot just as an elderly  woman was trying to back out of a space. The woman wanted Fox to back up. But  there were other cars behind Fox, trapping her.

“She started screaming and yelling at me,” Fox remembers. “I just put my  hands in the air and smiled, and that got her even more mad. My theory is kill  them with kindness because people here aren’t used to it.”

Ralph Salmon, a 66-year-old third-generation San Jose resident, tells of how  he saw a freeway disagreement culminate with an enraged driver throwing a piece  of metal at another motorist--while driving 60 miles an hour. Recently his wife,  Sue, was in a grocery store line when a clerk opened an additional check-out  aisle and motioned for her. Except another customer cut her off.

“When my wife complained, the woman made some comment,” Salmon explains.  “So my wife looked at the checker and said, ‘Did you hear what she said?’ The  clerk said, ‘What do you want me to do, hit her?’”

I had called Salmon because he and his wife operate Chapel of Flowers  mortuary. I wanted to know if he could debunk what I had believed was an urban  myth--that impatient motorists here routinely cut into funeral motorcades. No,  Salmon said, common decency hadn’t yet sunk that far.But wait. Gus Lima, of Lima Family Mortuaries, has a different view.

“We come across it all the time,” says Lima, another San Jose native. ”It  seems like everyone is in a hurry and a funeral procession is just the opposite.  You can see it in people’s faces when you come along, that you’re interrupting  their day. Some people just decide that nothing is going to stop them.”

Even death

Any discussion about our behavior comes back to how we act on the roadways.  The occasional stories of road rage that grab headlines send a chill down our  spines because we all can envision ourselves being the victims of such  incidents.

But Steve Oreglia, a public affairs officer with the California Highway  Patrol in San Jose, says that occurrences of road rage--intentional violent acts  aimed at other motorists--on California highways actually have decreased from a  few years ago.

“It’s the aggressive driving that has become more common here than in the  past,” Oreglia adds. “That’s when you’re on your own program and you really  don’t care about anyone else.”

Oreglia attributes that to a syndrome that afflicts the entire region: lack  of time.

“One thing I would come across often when I was making road stops was a  parent saying, ‘Hey, it costs me $5 for every minute I’m late to day care,’”  he explains. “So driving becomes more stressful because every delay is  potentially making you late.”

What Forni calls “the worst story of incivility in the new millennium”  occurred at the San Jose International Airport: when an unknown man reached into Sara McBurnett’s car after a fender bender and tossed her little dog named Leo  into traffic, killing the 18-pound bichon frise.

That happened on a Friday in February. Now it’s another Friday seven months  later at the airport. Most everyone wears the same look of grim determination  that suggests they just hope to get through the traffic and long lines as  painlessly as possible.

“What happened to the dog was so sad, but it’s also the kind of thing that  this environment breeds,” says one woman who doesn’t want to give her name  because she works at the airport.

“The whole Bay Area is horrible when it comes to manners,” she adds.  “People here think that everyone else can go to hell because it’s all about me  and mine. Everyone is racing around. It’s like, ‘Keep up or get out of my way  because I’m going to run you down.’”

Michelle Burke, who runs a business consulting firm, recently was crossing a  downtown San Francisco street when she noticed that a woman, perhaps in her 80s,  had fallen to the ground. Only Burke came to the assistance of the badly shaken  woman as everyone else ignored her, seemingly more interested in getting out of  the street as soon as possible.

“All I kept thinking was: ‘What if this had been my grandmother?’” she  says, adding, “We all know the stories about our all-time high of pedestrians  being hit by cars. I think that’s also part of this conversation about civility,  or the lack thereof.”

Vicious cycle

My wife bought a couple of uniforms that our youngest daughter’s public  school requires. But when she wanted to return them a few days later, the store  clerk told her she couldn’t because the clothes had been washed.

No, my wife said, they haven’t. Yes, the clerk countered, they have. She  proceeded basically to call my wife a liar in front of other customers. Livid,  my wife came home and called the store, seeking the manager. The same clerk  answered.

“You can talk to him, but he's meaner than I am,” she said.

He was. And they wouldn’t take back the clothes.

Those in the service industry can respond with their own anecdotes about  demanding, unreasonable customers. Or at least many wish they could. “I could  tell you some stories,” says one mall clerk with a world-weary look that  reminds me of a war veteran. “But we’re not allowed to.”

Elio Hernandez works at a Palo Alto flower shop and says sometimes people  will get upset at him when he’s simply making a delivery to their house.

“It’s like they don’t even want to be disturbed,” he says. “Here I have  something for them, but I’m still bothering them. People seem to be isolating  themselves from having any human contact.”

Walk Palo Alto’s downtown streets and it’s amazing how many people are  talking on cell phones or staring at hand-held devices. They’re in a trance,  ignoring the real people around them and providing vivid examples for the  argument that advancements in technology are cultivating antisocial behavior.

Ofer Zur, a Sonoma-based psychologist and consultant, believes all those  speedy and supposedly timesaving devices have had the unintended consequence of  multitasking us to the point where we’ve actually become more time-deprived.

“The effect on people is that we’re harried, we’re frustrated, we’re easier  to anger,” Zur says. “The most harried people in the country are in Silicon  Valley because there’s this inverse relationship between speed and civility.”

Often it’s left to law enforcement to mediate the resulting, harried  disputes. Sgt. John Costa of the Palo Alto Police Department, recently played  referee for a bout between a man and woman (he thought she reacted to a light  change too slowly because she was on a cell phone) that went from gestures to  angry words to out-of-the-car confrontation.

“It’s almost laughable in some cases as people lose self-control over  meaningless things,” Costa says. “It’s people fighting over cabs, parking  spaces, reservations at restaurants. None of this stuff is new. But I’m seeing  an increase in these things because I think we’re a little edgier, less patient  and less tolerant.”

A vicious cycle is created. As we’re all treated with what we deem is uncivil  behavior, we become less inclined to put up with it. Consider it a zero  tolerance policy.

That mentality begins in our ultra-competitive business environment where  civility even can be seen as a sign of weakness. You know, nice guys (and gals)  finish last.

A recent University of North Carolina survey of 775 workers nationally found  that it’s a jungle out there: A majority of them lost work time because of a  rude, insensitive or disruptive coworker. Also, 37 percent of those surveyed  said their commitment to the company declined as a result of incivility and 12  percent even changed jobs because of a coworker’s actions.

“Often the leanness and meanness that companies increasingly expect is  turned within and not just out against competitors,” says Christine Pearson, a  researcher at the university’s Kenan-Flagler Business School.

Dr. Lawrence M. Shuer, the chief of staff at the Stanford University Medical  Center, was concerned enough about slipping civility that three years ago he  wrote a column for the hospital newsletter urging workers to do some  soul-searching.

“There had been a couple of incidents, like a physician acting out in one of  the patient wards, yelling at people,” Shuer explains. “I was saying that not  only is civility the right thing to do, but when you have physicians yelling at  nurses, that drifts into creating a hostile work environment.”

And, yes, the thought has crossed his mind to have the article reprinted.

More mice in the maze

This paper sign is taped to a wall in our doctor’s office:

If you are grouchy, irritable or just plain mean, there will be a $10  charge for putting up with you.

The receptionist smiles and says it’s meant to keep the mood light in the  waiting room. “But,” she adds, “it can be a wake-up call for some  people.”

But what if the civility problem is me? Well, not me personally. (I, of  course, would never, ever cut someone off in traffic.) But I’m representative of  the newcomers who are pushing this area to the saturation point.

“Maybe Silicon Valley is suffering from the equivalent of putting more mice  into the maze,” Forni suggests. “Sooner or later they will end up fighting  each other.’


Remember what Lily Tomlin once said: The trouble with being in the rat race  is that even if you win, you’re still a rat.


“The reason why Manhattanites act the way they do is because there’s just  too many damn people on that little island,” adds Bill Spohn, an ethics  professor at Santa Clara. “Numbers also breed impersonality. When we’re a  nation of utter strangers, that diminishes shame and guilt.”

Here in the valley, that “stranger” effect could be occurring because so many  people have come here to make a living, but not necessarily make a home. If  folks are just passing through in hopes of striking it rich and feel they have  no stake in the community, wouldn’t that affect their behavior?

But San Jose State’s Darrah notes that the valley culture--the part that  helped make this area a high-tech juggernaut--also includes an openness about  sharing information and an eagerness to network.

“This doesn’t mean that people are smiling and nice all the time, but in  terms of self-interest, you can’t develop a reputation as someone who won’t help  other people out,” Darrah says. The result, in valleyspeak, is “value-added  talk.” Time-pressed people quickly will evaluate if those they encounter have  anything of value to add to their lives. If not, they quickly move on.

“People here tend to blurt and then expect a short response,” adds Bay Area  futurist Stewart Brand. “I think in a way it’s a sort of courtesy because our  time is short. If someone is in a screaming hurry, it’s impolite to drag out the  conversation.”

Brand also places little credence in surveys suggesting that society is more  rude today than in the past. He believes it’s human nature to “want the good  ol’ days to be good ol’ days, even if they weren’t.” That sentiment is echoed  by Mark Caldwell, who writes in his book “A Short History of Rudeness” that  debates about declining manners are something of national tradition.

But debate, says Santa Clara’s Shanks, is good. While he says we should be  thankful that we’re not New York City, he wonders if we might not be heading  toward a “real slide” in terms of how we act. He cites how we’re struggling to  deal with our region’s growing diversity.

“We’re a culture that’s trying to absorb a large number of people in a  relatively short period of time who don’t all look the same,” he says. “People  who are white and more affluent tend to dismiss whole groups of people. An awful  lot of the incivility that I do see is because Caucasians aren’t happy that the  face of the valley is changing.”

There in lies the underlying concern about incivility. The fear is that it  ultimately can lead to something more sinister--much the way aggressive driving  can set the stage for road rage.


Share the  pain

Are we really  getting ruder? Tell us your stories of uncivil behavior--or of random acts of  kindness--and we’ll share them with others. E-mail magazine@sjmercury.com or fax (408)  271-3618 or write:

Incivility
SV  Magazine
750 Ridder Park Drive
San Jose, CA 95190


“People always ask me, ‘With all the violence in the world, what are  ‘please’ and ‘thank you’ going to do?’” says Fox, the etiquette maven. “But  you have to start somewhere. Besides, the real issue people need to think about  is how they treat their loved ones after a bad day of living here. Somebody  always becomes the punching bag, whether it’s your children or your spouse. Is  that the way we want to act?”

Have a nice day

I was driving in San Jose when a car merged onto the highway, cutting  sharply in front of me. Upset that the person didn’t yield to my obvious right  of way, I waved an arm in frustration. The woman, clearly just as adamant that  she was in the right and now probably convinced there was a complete idiot  behind her, responded by raising her fist at me.

Then, a blond head popped up from the car’s back seat, separating the  supposed adults. A small girl began pleasantly waving at me, a big smile on her  face. Properly put in my place with this sudden dose of perspective, I waved  back feebly.

It felt good making a “nice” gesture. I had almost forgotten how to do  it.

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       Rude Americans Seen Proliferating: Pollby
        by Mark Emmons                                                                   

                                                         

Wed Apr 3,11:17 AM ET
Ugly Americans are everywhere, and in greater numbers than before--so say Americans themselves.

A survey released on Wednesday by Public Agenda, a nonprofit organization dedicated to unbiased public opinion research, said three out of five people believed rude and selfish behavior had increased on highways and in stores in recent years.

"Lack of manners for Americans is not whether you confuse the salad fork for the dinner fork," said Deborah Wadsworth, president of Public Agenda. "It's about the daily assault of selfish, inconsiderate behavior that gets under their skin on the highways, in the office, on TV, in stores and the myriad other settings where they encounter fellow-Americans."

The survey, "Aggravating Circumstances--A Status Report on Rudeness in America," found that 73% of those polled thought Americans treated each other with greater respect in the past, although 21% called that idea false nostalgia.

A solid majority felt Americans had become more thoughtful and caring after the September 11 attacks, but far fewer thought the good feeling would persist. And just over half of respondents said they believed the money donated to September 11 victims would be misused or misdirected.

Bad service from sales staff drove 46% of respondents out of stores in the past year. Among those earning more than $75,000 a year, 57% said they had had left a store because of the service, the study said. A common complaint was that salespeople acted as though the customer did not exist. Eight out of 10 respondents said store owners were to blame for cutting back on hiring and making customers wait for service.

Survey respondents also voiced displeasure at inconsiderate cell phone users. Asked how to address the problem, 61% backed legislation banning cell phone use in public settings such as restaurants, movies and museums. Also, 58% said they often encounter rude drivers, with just 35% admitting to such behavior themselves.

The study, prepared for The Pew Charitable Trusts, surveyed 2,013 adults in a nationwide telephone poll between January 2 and January 23. It included focus groups in Cleveland, Ohio; Fort Lauderdale, Florida; St. Louis, Missouri; Frisco, Texas; Danbury, Connecticut; Fort Lee, New Jersey; and Berkeley, California. The margin of error was plus or minus 2%.

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     Visualize world peace or Something
          by
Mark Emmons
                                                                     

                                                               

Realistically, says Sue Fox, Los Gatos -based author of Etiquette for Dummies and the new "Business Etiquette for Dummies," we should expect stress and irritation every day. So the question becomes, what can we do about it?

Fox advises several ways to respond the next time someone cuts you off in traffic, treats you badly at the office, or takes a cell phone call in the seat next to you at the movies. Among them:

  • Look away and count to 10…repeat as necessary until you calm down.Excuse yourself from the situation to get a drink of water.
    Imagine that you are doing your favorite activity in your favorite place.

  • If your tormentor won't let you leave, imagine him wearing clown makeup or being doused in noodles. (There are many variants of this technique.)

  • Return to your desk or office (or seat at the theater) sit quietly for a few minutes, and plan your response. Respond in a moderate and constructive tone.

  • Return to your desk and do 25 jumping jacks.
    Now let's hope that everyone else is learning how to handle stressful situations just like you.

 
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